PRESS

COVERAGE & CONVERSATIONS

THE VIRAL STARFACE SPOT STICKERS JUST LAUNCHED IN A BRAND NEW SIZE - HERE'S WHY IRIS LAW LOVES THEM

COSMOPOLITAN / ARTICLE / 2026

HOW OVERDRIVE'S CREATIVE DIRECTOR IS USING BRANDING TO GET PEOPLE TO TEST THEIR DRUGS FOR FENTANYL

FAST COMPANY / ARTICLE / 2025

HOW DRUG SAFETY BRAND OVERDRIVE DEFENSE IS MARKETING ITSELF

AD AGE / PODCAST / 2025

THE MOST INNOVATIVE COMPANIES IN CONSUMER & HOUSEHOLD GOODS 2025

FAST COMPANY / ARTICLE / 2025

HOW DRUG SAFETY BRAND OVERDRIVE DEFENSE USES MARKETING TO REMOVE STIGMA

AD AGE / ARTICLE / 2025

MOST INNOVATIVE COMPANIES - IS DESIGN DEAD?

FAST COMPANY / PODCAST / 2025

OVERDRIVE FIGHTS STIGMA TO MAKE PARTYING SAFER

ADWEEK / ARTICLE / 2025

FROM THE CO-FOUNDER OF STARFACE, A NEW AND DESTIGMATIZING DRUG SAFETY

HIGHSNOBIETY / ARTICLE / 2025

WHERE SOME SEE TABOOS, THEY SEE OPPORTUNITY

NEW YORK TIMES / ARTICLE / 2024

STARFACE'S COFOUNDER TACKLES HARM REDUCTION NEXT

VOGUE / ARTICLE / 2024

THIS NEW DRINK-TESTING KIT COULD SAVE YOUR LIFE

NYLON / ARTICLE / 2024

OVERDRIVE PUTS FENTANYL TESTING IN YOUR BACK POCKET

PAPER / ARTICLE / 2024

TSA BINS WALKED SO THESE COULD RUN AND OTHER THINGS WE'RE KEEPING OUR EYES ON

PEOPLE BRANDS AND THINGS / ARTICLE / 2024

BRANDS HAVE GONE FULL MOO DENG

LINK IN BIO / ARTICLE / 2024

OVERDRIVE DEFENSE BRINGS HUMOR TO HARM REDUCTION WITH PARTY-READY TEST KITS

MM + M / ARTICLE / 2024

NEW FROM STARFACE'S CO-FOUNDER

PEOPLE BRANDS AND THINGS / ARTICLE / 2024

OVERDRIVE'S DRUG SAFETY KITS LAUNCH WITH A BOLD IDENTITY

CREATIVE REVIEW / ARTICLE / 2024

OVERDRIVE DEFENSE PROMOTES JUDGEMENT FREE DRUG, ALCOHOL TESTING

THE DAILY ATHENAEUM / ARTICLE / 2024

FENTANYL TEST STRIP LEGALIZATION CAMPAIGN LAUNCHES FRIDAY

AXIOS / ARTICLE / 2024

THESE MORNING AFTER PILLS SPIN THE NEED FOR EMERGENCY CONTRACEPTION INTO COMEDY GOLD

FAST COMPANY / ARTICLE / 2023

THIS PLAN B COMPETITOR OFFERS UP AN UNTHINKABLE CONCEPT: MEN MAKING THE PURCHASE

ADWEEK / ARTICLE / 2023

SMRITI MUNDHRA ON GETTING RECLUSIVE YRF CHIEF ADITYA CHOPRA TO TALK IN NETFLIX DOCU-SERIES 'THE ROMANTICS'

DEADLINE / ARTICLE / 2023

'MONEY'S ALL BELIEF': THE DOCUSERIES UNRAVELLING THE GAMESTOP CHAOS

THE GUARDIAN / ARTICLE / 2022

PRIYANKA CHOPRA JONAS AND BUMBLE CREATED AN INSPIRING ANTHEM THAT TACKLES GENDER BIAS HEAD-ON

ADWEEK / ARTICLE / 2018

44 BLUE TAPS WEAVER TO HEAD DEVELOPMENT AT OVRTURE

REALSCREEN / ARTICLE / 2017

GERMANY'S RED ARROW TAKES STAKE IN DIGITAL MEDIA GROUP BAND OF OUTSIDERS

THE HOLLYWOOD REPORTER / ARTICLE / 2016

MY WORK AND THINKING.

I WORK ACROSS CREATIVE DIRECTION, IDEA DEVELOPMENT, AND BUILD EXECUTION. MY PRACTICE SITS AT THE INTERSECTION OF MEDIA, CONSUMER PRODUCTS, AND CULTURE. I’M FOCUSED ON HOW IDEAS BECOME SYSTEMS, AND HOW THOSE SYSTEMS GROW OVER TIME, STRUCTURALLY, CULTURALLY, AND COMMERCIALLY.

OVER THE YEARS, I’VE BUILT AND SHIPPED REAL THINGS. BRANDS FROM ZERO, PRODUCTS FROM CONCEPT TO MARKET, AND CREATIVE SYSTEMS THAT HAD TO SURVIVE CONTACT WITH REAL CONSTRAINTS: BUDGETS, DEADLINES, MANUFACTURING, AND SCALE. I’VE WORKED INSIDE FAST-MOVING STARTUPS AND ALONGSIDE ESTABLISHED ORGANIZATIONS, OFTEN IN ROLES WHERE THERE WAS NO CLEAR PLAYBOOK.

MY THINKING STARTS WITH THESIS. WHAT IS THIS ACTUALLY ABOUT? WHAT BELIEF, TENSION, OR TRUTH IS AT THE CENTER OF IT? FROM THERE, I FOCUS ON TRANSLATION. HOW TO BRING THAT IDEA TO LIFE IN A WAY THAT IS ACCESSIBLE, DIRECT, AND HONEST, WITHOUT LOSING WHAT MAKES IT MATTER.

I’M INTERESTED IN WORK THAT HOLDS TO ITS OWN LOGIC. IDEAS THAT DON’T OVER EXPLAIN THEMSELVES OR HIDE BEHIND CONVENTIONAL OPTIMIZATION. SYSTEMS WHERE FORM, FUNCTION, AND STORY ARE ALIGNED, AND WHERE USE OVER TIME REVEALS INTENT RATHER THAN ERODING IT.

THIS SITE IS A COLLECTION OF SELECTED ARCHIVED WORK AND ONGOING EXPLORATIONS. SOME PROJECTS ARE FINISHED. OTHERS ARE STILL BECOMING. ALL OF THEM REFLECT A BELIEF THAT GOOD IDEAS DON’T JUST LOOK GOOD. THEY HOLD UP, ADAPT, AND REMAIN LEGIBLE OVER TIME.

PROJECTS

SELECTED WORK

IRIS LAW X TINY STAR
PARTNERSHIP OVERSIGHT
STARFACE / CAMPAIGN / 2026
SAFETY ORANGE COLLECTION
DESIGNER
OVERDRIVE / APPAREL / 2025
DIAMOND TREAD NAILS
CREATIVE DIRECTOR
OVERDRIVE / PHOTOSHOOT / 2025
THE PLUG: BUYING FENTANYL IN MIAMI
EXECUTIVE PRODUCER
OVERDRIVE / DOCUMENTARY SHORT / 2025
DRINK SPIKE DEFENSE 2.0
CREATIVE DIRECTOR / DESIGNER
OVERDRIVE / CONSUMER GOOD / 2025
SIERRA MILLER X SPRING BREAK CAPSULE
PARTNERSHIP OVERSIGHT
JULIE / CAMPAIGN / 2025
DIVE BAR
CREATIVE DIRECTOR
OVERDRIVE / PHOTOSHOOT / 2025
TEST YOUR SH!T
EXECUTIVE PRODUCER
OVERDRIVE / CAMPAIGN / 2024
GOING OVERDRIVE
CREATOR / EXECUTIVE PRODUCER
OVERDRIVE / VIDEO SERIES / 2024
EDM COLLECTION
DESIGNER
OVERDRIVE / APPAREL / 2024
CAPITAL OFFENSE
EXECUTIVE PRODUCER
OVERDRIVE / CAMPAIGN / 2024
MY BAG
CREATIVE DIRECTOR
OVERDRIVE / PHOTOSHOOT / 2024
IF YOU PARTIED
CREATIVE DIRECTOR
OVERDRIVE / CAMPAIGN / 2024
OVERDRIVE LIVE
CREATOR / EXECUTIVE PRODUCER
OVERDRIVE / VIDEO SERIES / 2024
FUTURE OF NIGHTLIFE SAFETY
CREATIVE DIRECTOR
OVERDRIVE / PHOTOSHOOT / 2024
HOW TO USE: FENTANYL TEST KIT
EXECUTIVE PRODUCER
OVERDRIVE / VIDEO / 2024
FENTANYL DEFENSE
CREATIVE DIRECTOR / DESIGNER
OVERDRIVE / CONSUMER GOOD / 2024
AMERICANA COLLECTION
DESIGNER
OVERDRIVE / APPAREL / 2024
THE ROMANTICS
PRODUCTION EXECUTIVE / MUSIC SUPERVISOR
NETFLIX / DOCUMENTARY SERIES / 2023
CLERMONT TWINS X OGBFF CAPSULE
CREATIVE DIRECTION / EXECUTIVE PRODUCER
JULIE / CAMPAIGN / 2023
RIDE OR DIE
CREATOR / EXECUTIVE PRODUCER
OVERDRIVE / VIDEO GAME / 2023
NOT READY
EXECUTIVE PRODUCER
JULIE / COMMERCIAL / 2023
AMBASSADOR NETWORK
CREATIVE DIRECTOR / CREATOR
OVERDRIVE / CONTENT / 2023
GALORE X SUKIHANA ART BASEL PARTY
EXECUTIVE PRODUCER
JULIE / EVENT / 2023
BRAND POSITIONING
CREATIVE DIRECTOR
OVERDRIVE / BRANDING / 2023
TANA MONGEAU X GALORE PARTY
EXECUTIVE PRODUCER
JULIE / EVENT / 2023
TANA MONGEAU X GALORE
EXECUTIVE PRODUCER
JULIE / PHOTOSHOOT / 2023
3D MODULAR
CREATIVE DIRECTOR
JULIE / WEBSITE / 2023
SPLIT IT?
EXECUTIVE PRODUCER
JULIE / COMMERCIAL / 2023
GAMING WALLSTREET
CO-PRODUCER
HBO MAX / DOCUMENTARY SERIES / 2022
SHIT NEWS
DIRECTOR
FULL SEND / COMMERCIAL / 2022
SHITHOLE SEASON 3
EXECUTIVE PRODUCER / PRODUCER
FULL SEND / VIDEO SERIES / 2022
HALLOWEEN DROP
HALLOWEEN DROP
DIRECTOR
FULL SEND / PHOTOSHOOT / 2021
SHITFACE
DIRECTOR
FULL SEND / COMMERCIAL / 2021
SELL OUT
DIRECTOR
FULL SEND / COMMERCIAL / 2021
SH"IT"
DIRECTOR
FULL SEND / COMMERCIAL / 2021
SHITHOLE AEROBICS
DIRECTOR
FULL SEND / COMMERCIAL / 2021
FIGHT NIGHT
FIGHT NIGHT
DIRECTOR
FULL SEND / PHOTOSHOOT / 2021
THE MOST INTERESTING MAN IN THE DISCORD
DIRECTOR
FULL SEND / COMMERCIAL / 2021
WOW
DIRECTOR
FULL SEND / COMMERCIAL / 2021
DISCORD TRAIN
DIRECTOR
FULL SEND / COMMERCIAL / 2021
ESSENTIALS DROP
ESSENTIALS DROP
DIRECTOR
FULL SEND / PHOTOSHOOT / 2021
SHITHOLE SEASON 2
EXECUTIVE PRODUCER / PRODUCER
FULL SEND / VIDEO SERIES / 2021
NO MERCY NO MALICE WITH SCOTT GALLOWAY
DEVELOPMENT PRODUCER
VICE / VIDEO SERIES / 2020
EQUAL NOT LOOSE
EXECUTIVE PRODUCER
BUMBLE / COMMERCIAL / 2019
CELEBRITY WATCHLIST
CREATOR / EXECUTIVE PRODUCER
IMDB / VIDEO SERIES / 2019
A FEELING CALLED HOME
EXECUTIVE PRODUCER
GOOGLE / COMMERCIAL / 2018
HOLLYWOOD MEDIUM X GIGI GORGEOUS
EXECUTIVE PRODUCER
E! / VIDEO / 2018
BELLA THORNE PRANK CALLS
EXECUTIVE PRODUCER
GALORE / VIDEO / 2016
ROLL A BLUNT WITH KEHLANI
EXECUTIVE PRODUCER
GALORE / VIDEO / 2016
PERSONALIZE YOUR JEANS WITH SAMI MIRO
EXECUTIVE PRODUCER
GALORE / VIDEO / 2016
EMERGENCY: THIS SHOW WILL SAVE YOUR LIFE WITH NEIL STRAUSS
EMERGENCY: THIS SHOW WILL SAVE YOUR LIFE WITH NEIL STRAUSS
CREATOR / EXECUTIVE PRODUCER
CNN / SERIES PILOT / 2015
KYLIE JENNER'S EXCLUSIVE BEAUTY TIPS
EXECUTIVE PRODUCER
GALORE / VIDEO / 2015
SEX ED WITH IRELAND BALDWIN
EXECUTIVE PRODUCER
GALORE / VIDEO / 2015
HEIDI KLUM ANSWERS 21 QUESTIONS
EXECUTIVE PRODUCER
GALORE / VIDEO / 2015
YOUR LIFE IS A LIE
ART DEPARTMENT
MGMT / MUSIC VIDEO / 2013
MAX AND AL
ART DEPARTMENT
CHEVY / COMMERCIAL / 2010
TOO HEAVY TOO LIGHT
ART DEPARTMENT
BUD LIGHT / COMMERCIAL / 2010